Designing for simplicity of use - If you want to make things truly simple to use by your customers, you will nearly always have to make your organization take on more complexity. We have a basic tool we use to record what customers are doing when we observe them trying to complete tasks on websites or apps. One of the things… Read More »

Upcoming Events

Confab conference, Minneapolis, May 22

About Gerry

Gerry helps large organizations deliver a better digital customer experience. His commercial clients include Microsoft, Dropbox, Cisco, NetApp, VMware, and IBM. He has also consulted with the US, UK, EU, Dutch, Canadian, Norwegian, and Irish governments.

Gerry has developed a research and management model to help large organizations improve customer experience through identifying and optimizing customer top tasks. It’s called Top Tasks Management. A highly-regarded speaker, he has spoken on digital customer experience in 35 countries.

He has written six books on digital customer experience. His latest is called Transform: A Rebel’s Guide for Digital Transformation. It shows that digital transformation is far more about culture change than technology change. The Irish Times described Gerry as one of five visionaries who have had a major impact on the development of the Web. He is the founder and CEO of Customer Carewords.

See a selection of Gerry’s talks

Fake News and the New Marketing – Belgium, 2017

Digital Excellence – Holland, 2016

Decline of Trust, Rise of Trust – Webdagene, 2015

Top Task Management – Bergen, 2014

The Long Neck Versus the Long Tail – UX Lisbon, 2014

Pictures

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