Prestigious client list
Since 1994, Gerry McGovern partners have worked in 35 countries for some of the world's most prestigious organizations. In intranets, clients such as the BBC and the UK Environment Agency. In banking, clients such as Wells Fargo and HSBC. Universities such as the University of California, Los Angeles (UCLA) and the University of Leeds. Government agencies such as US Firstgov and UK Directgov. Commercial organizations such as Pioneer and Aer Lingus.We don't seek to do a good job for our clients; we seek to do an exceptional one.
Client feedback
"The Customer Carewords approach has changed the way we think about our website. McGovern techniques have helped us to continually improve our customer focus. The results are already impressive." Raphael Nolens, e-Marketing Manager, Pioneer Europe
Read the Pioneer case study
"Our work with Gerry McGovern is driving a real change in the way the agency views its online presence. The Strategy they provided has put us on track for having a really customer-centred website."Simon Ashley, Internet Manager, Corporate Affairs Directorate, Environment Agency
Read the UK Environment Agency case study
"The whole Customer Carewords process was extremely useful for us. It has helped us to focus more on the things our members care about and are interested in. Having some hard statistics in relation to what our members did and didn't want to do on our website helps cuts through the assumptions and opinions that may be around. We've made decisions based on these figures."Bill Taggart, Director of Web and Member Communications, American Academy of Ophthalmology
Read the American Academy of Ophthalmology case study
"Gerry McGovern trained us in a methodology and approach that helps us make the best use of the real estate of our website. This has helped us create content that draws people in and makes them want to read further. It is a more rigorous, statistical and customer-driven way of determining the keywords and specific phrases that we should be using."Leigh Adam, Executive Director, Marketing and Communications, UNC Kenan Flagler
Read the UNC Kenan Flagler case study
“I think the figures speak for themselves. (142 percent increase in sales.) We have carried out almost no promotion, but have rather focused almost entirely on Gerry McGovern’s advice. We can safely attribute these significant improvements in our key metrics and the sales growth to the McGovern approach to web content publication.”Ricard Giner, Manager for the Study Group Internet Business Department.
Read how Study Group achieved its 142 percent increase in sales
“At Directgov, we very much believe in putting the citizen first, and that means helping people complete tasks on our website as quickly and as easily as possible. We used the McGovern Method to help us refine and clarify the presentation of our citizen-centric web strategy, and to communicate our approach to our key stakeholders."We have been very pleased with results. Directgov visitors continue to grow in number and market share increases, typically placing Directgov in the top five of all government sites. We found Gerry McGovern’s approach of great value in shaping our strategy and defining our way ahead.”
Peter Stevens, Strategy and Product Director, Directgov.gov.uk
"The McGovern insight into quality web content has become a standard by which we are building our next generation web presence and developing our content style guide."Tom Beddingfield - Manager, Global Web Presence, Schlumberger
“Aer Lingus has in two years changed its business model and achieved 50% of its global sales via its website, aerlingus.com. The next challenge was to move towards 80% of sales - and to define the steps we needed to take to achieve this target."We employed the McGovern Method to review our current site (and importantly our support and marketing processes) and to recommend on web and organizational issues. The input we received from the McGovern Scorecard validated many of our own conclusions but also actively challenged our view of web sales, leading to us taking a number of different approaches in our current plan.
"This input was a critical component to assessing our customer positioning and defining our work priorities for the next 18 months.”
Maurice Coleman, Head of Commercial Strategy, Aer Lingus
"In our business, online communication strategy is going through a revolutionary paradigm shift. The McGovern Scorecard enabled us to define, understand and focus on the needs of our customers - content quality, content credibility, and content value."Dr. J. David Galipeau, Head, Global Internet Strategy and Content Management, Novartis
"The McGovern Scorecard is a useful benchmark which we can use to measure the implementation of 'best practice' in our intranet."Graham Wallace, senior manager, Lloyds TSB
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