Greater complexity demands more collaboration equals more value
Technology is what drives the digital workplace and yet for many business executives, the IT department is being seen as less and less relevant.
What the text of a particular link means to someone will be influenced by the task they are trying to complete.
The very purpose of classification, navigation and search is to deal with customers’ frequently asked questions (FAQs).
Norwegian design agency, Netlife Research, has been pioneering pair writing. On February 11, Bjørn Bergslien and Audun Rundberg will give a webinar sharing techniques for best practice that they’ve discovered. Here, Bjorn gives some insights into their approach.
According to Bjørn, some of the key benefits of pair writing are that:
There is an accepted wisdom that content creation must be a solitary activity if you want quality and creativity. But this is a consequence of the content tools (pens, typewriters) that have been available. As collaborative, network-oriented content tools emerge, we will see a lot more collaboratively created content.
Empathy is an essential skill for those who design and manage websites and apps. It’s hard to have empathy for a user.
So much advertising and marketing is based on false promises and exaggeration. This sort of corporate propaganda is facing an increasing backlash.
Imagine it’s the early Twentieth Century and electricity is all the rage. Companies are hiring Chief Electricity Officers and the hottest topic for boards is how to develop an effective Electricity Transformation Strategy.
Navigation based on formats, tools or systems is a sure sign that an organization is not customer focused.
I had reason to visit the International Monetary Fund website recently. Based on its content, the IMF is an organization overflowing with ego. Dominating the homepage was IMF chief Christine Lagarde with a very large picture of herself.
Google is your new homepage. Every page you have is a homepage for someone. We must think beyond the traditional homepage.
You get the website you deserve. Your website instantly tells your customer about your brand and culture.
Some years ago I listened as a senior marketing executive from a technology company discussed a product their customers hated. Sales were miserable because the product was deeply flawed. “As marketers we felt that it was us that failed,” she said to me in a rather embarrassed voice.