October 1997 issues of New Thinking

October 1997 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

October 1997 New Thinking

One-to-robot
October 27, 1997: I don’t know about you but it’s really getting to annoy me when I see a website or a mass email that says to me things like: “Hi, Gerry, Welcome Back” or “Gerry McGovern, enjoy this email!” More

Things worth paying for
October 20, 1997: Cabbages want to be free. Food wants to be free. Chairs want to be free. Water wants to be free. Gold wants to be free. Plutonium wants to be free. The computer I’m writing this on wants to be free. (So does the word processor.) Information wants to be free. More

Communication is power
October 13, 1997: The power to change is the power to communicate. Communication is what makes the Internet such a powerful thing. More

Shoppers
October 06, 1997: The once relatively isolated consumer becomes much more empowered as they join up with other consumers with a common cause. As they have much more information available for their purchase decisions than ever before. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars