November 1997 issues of New Thinking

November 1997 New Thinking

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

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November 1997 New Thinking

Children of the revolution
November 24, 1997: It used to be that children were to be seen and not heard. Nobody really took children seriously. In fact, it was hard to find anyone under 30 in a position of power. More

Paying for attention
This week's New Thinking is brought to you by
Mary Morris
November 17, 1997: People are desperately looking for commerce on the Internet. They are turning over every stone, program and website looking for it. Little do most people realize that commerce is going on before our very eyes. The problem is we just don't see the exchange because we are so used to the idea that commerce is based upon monetary exchange. More

Level playing fields
November 10, 1997: Level playing fields are no joy to the small player. What is a level playing field? Well, for starters, it’s level. Which means that it’s flat. With no bumpy surfaces. And the grass is nicely cut. It’s a beauty to play on. Really allows skill to show. More

Climbing Mount Everest
November 03, 1997: Last night I had a dream. I dreamt that by some act of magic I found myself at the base of Mount Everest, fully kitted out in all the proper gear. I looked at the mountain. It was so big. Awesome. Beautiful. Magical in the mist. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

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Toon Lowette
European Association of Directory Publishers

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