Picture of Gerry McGovern


December 08, 1997 New Thinking:
Ownership

Website content management
  Home  I  About  I  Services  I  Clients  I  Contact
Blank Blank Blank Blank Blank


 
New Thinking Home

  Subject Classification
  Reader Feedback
  Subscribing
  Unsubscribing
  2006
  2005
  2004
  2003
  2002
  2001
  2000
  1999
  1998
  1997
  1996



Books by
Gerry McGovern

Content Critical
Content Critical book cover
Gaining competitive advantage through high-quality web content



The Web Content
Style Guide

The Web Content Style Guide book cover
The essential guide
for online writers, editors and managers

 
December 08, 1997

Ownership


By Gerry McGovern


Is ownership important to you? If it is, then how do you feel about not owning any of the software you use?

Do you own a house and/or some land? If you do, and if you happen to live in Ireland, then that doesn’t mean that you can do just what you want with your house and land. You can’t build on it willy nilly. You have to get planning permission. If it’s zoned for residential purposes, then you can’t just establish a factory or shop there.

Ownership is an interesting idea. Irish people have a particular obsession with ownership because of our past history of being enslaved by the British Empire. It has a strong symbolic import for an Irish person to say that we own our home or land, and for that reason Irish home ownership is among the highest in the world.

In the world of cyberspace, ownership has a very different complexion. We exist within a world where space is essentially endless and can be endlessly replicated and expanded. Our tools are software programs and they can be duplicated again and again at little cost.

Today, nobody owns the Internet (although the big telcos could probably lay reasonable claim). Nobody with sense is that interested in owning the Internet. Because the issue, from a social and commercial viewpoint, is not ownership, but rather benefit and use.

It is not necessary to own something so as to achieve benefit and use from it. Ownership is a particularly Industrial Age idea. Benefit and use is an idea that thrives within a digital age Internet environment.

Amazon, which claims to be ‘Earth’s Largest Bookstore’, is an example of an organization that seems to maximize benefit out of things it doesn’t own. Now, Amazon claims that it has 2.5 million titles. But does it actually own 2.5 million titles? Hardly. Is there some big warehouse where it stores 2.5 million titles? Unlikely. In fact, calling itself a bookstore only tells part of the story.

As far as I can see, Amazon very often acts as a junction box, connecting people who want to buy books with people (publishers, distributors) who want to sell them. If Amazon existed in the ‘physical’ world it wouldn’t be a bookstore; it would be the street where you find many bookstores collected.

Dell computers doesn’t ‘own’ or store its monitors. When it gets an order for a computer, it sends the order for the particular monitor requested to the monitor manufacturer. The manufacturer gets the monitor delivered, not Dell, thus saving Dell quite a bit of money.

At the end of the day, it is not that important to own things. What is important is the benefit and use you achieve. The Internet is the great connector, and those who wish to maximize benefit and use, should maximize its capacity to connect.

You have something. I have something. If you let me use your thing. If I let you use my thing. If one hundred or one thousand others do likewise, then we may create a powerful synergy of use and benefit.

On the Internet there is ‘gold’ to be found in connecting, in networking. In the sharing of ownership so as to achieve mutual benefit and use.


Gerry McGovern


 

Content management banner ad


Next issue:  Two sides of the Internet
Previous issue: The new toy industry
New Thinking homepage


 

 

Line
New Thinking Newsletter
Subscribe to this free weekly newsletter covering the role and function of content on the Web.
More info | Privacy policy
Read the current issue



Subscribing and Unsubscribing

Subscribe to and RSS Feed


If you need to change your address, please unsubscribe your old address, and then subscribe with your new address. Thank you.

Email Address:


Check this box if you wish to Opt-out




Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association


“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business


"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars

 

 

It is not necessary to own something so as to achieve benefit and use from it.

 

 

 

 

     

Line

Home - About - Solutions - Clients - Contact - Search

Tel: +353 87 238 6136
Email: info@gerrymcgovern.com

Privacy Policy

Copyright © Gerry McGovern. All rights reserved.