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February 1998 New Thinking

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Books by
Gerry McGovern

Content Critical
Content Critical book cover
Gaining competitive advantage through high-quality web content



The Web Content
Style Guide

The Web Content Style Guide book cover
The essential guide
for online writers, editors and managers

 
February 1998 New Thinking

Internet shopping
February 23, 1998: “Make no mistake about it: The Internet has arrived as a shopping channel.” So states Stephanie M. Shern in a recently published comprehensive report by Ernst & Young entitled ‘Internet Shopping.’ More

40 days of rain
February 16, 1998: It’s been raining. Seems like it’s been raining forever. At first we paid no attention. If anything, it was welcome. The land was dry. The plants were thirsty. We were thirsty. Thirsty for the rain. More

Everyone is a publisher myth
February 09, 1998: Everyone is a fisherman. Everyone is an athlete. Everyone is a publisher. Everyone is a footballer. Everyone is a poet. Everyone is human (hopefully). Everyone is a writer. Everyone is beautiful (in their own way). More

100 million customer myth
February 02, 1998: It is a ridiculous, nonsensical myth to say that having a website means that you have a 100 million market. It is still being perpetrated in far too many places. Long ago, it should have got knocked on the head with a fairly large, round metal instrument. More
 

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association


“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business


"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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