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July 1998 New Thinking

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Books by
Gerry McGovern

Content Critical
Content Critical book cover
Gaining competitive advantage through high-quality web content



The Web Content
Style Guide

The Web Content Style Guide book cover
The essential guide
for online writers, editors and managers

 
July 1998 New Thinking

If
July 27, 1998: If the Internet is such a wonderful and diverse environment then how come we’re all going to the same places. Yahoo, Netscape, AOL, Microsoft, Alta Vista, Excite, Geocities, Amazon and a few others command over fifty percent of Internet traffic. More

Tipping on the Internet
July 20, 1998: What would happen if you couldn’t tip in New York? It wouldn’t be a pretty sight so it wouldn’t. More

The silent majority
July 13, 1998: Having pimples on the Internet is having bad grammar. Being awkward on the Internet is not being witty, not being good at putting your point across in writing. More

At the circus
July 06, 1998: Difference is an important cog in the world economy, because while we live normal lives we increasingly consume – in films, television, books, video games, World Cups - that which is different. More
 

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association


“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business


"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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