September 1998 issues of New Thinking

September 1998 New Thinking

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
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September 1998 New Thinking

The clueless society
September 28, 1998: On Friday night a video got stuck in our video player. We rang up the video shop to inform them and that’s when the fun started. None of the staff knew anything. The manager wasn’t there and nobody knew whether we would get a credit if it was the video cassette’s fault, whether we would have to pay rental until we got the cassette out, etc. More

Alternative communities
September 21, 1998: When I searched AltaVista from 1st January 1994 to 31st December 1994 with the word “Pentium” (Intel’s popular chip), the first 10 ten responses I got all had to do with a bug in the original Intel Pentium chip. Information on the Pentium bug arose first on the Internet towards the end of 1994. A hefty debate developed and before long the offline press picked it up. The rest, as they say, is history. More

Landing in the gutter
September 14, 1998: It looks like the Internet’s ‘landing on the moon’ event has arrived in the form of the publication Kenneth Starr report on President Bill Clinton. From now on, if you don’t have an Internet connection you will be seen to be missing something. More

Packaging
September 07, 1998: Have you ever actually seen Absolut ‘vodka’ being advertised? Think for a moment. Certainly, a lot of us would be familiar with advertisements for the Absolut vodka brand and bottle. Rarely, however, do we see the vodka itself being advertised. In fact, the whole stress in the advertising for Absolut is to do with the shape of the bottle and images based on that shape, rather than the vodka liquid the bottle houses. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
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European Association of Directory Publishers

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