February 1999 issues of New Thinking

February 1999 New Thinking

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

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February 1999 New Thinking

Cost cutting our own throats
February 22, 1999: For a number of years now, the business world has been on a cost cutting extravaganza. Wherever the modern go-getting business person goes today – wherever they look and whatever they look at – they are always asking the same question: Can I cut costs here so as to maximize shareholder value? More

Cash registers
February 15, 1999: Few question that the Internet has suffered from its fair share of hype. The magical word that has been setting the fires burning over the last year or so is “ecommerce.” For some, ecommerce has taken on almost religious connotations. Every time the word is mentioned, people stand back in awe. More

Being yourself
February 08, 1999: It strikes me as interesting that so many people on the Internet don’t want to be their standard selves. This is particularly the case with regard to how people behave within what have commonly become known as chat areas. It’s also reflected by the amount of people who use Hotmail-type accounts in order to achieve anonymity. More

I trust you
February 01, 1999: To say, “I trust you,” is a difficult thing for us to say to some person or business we have experienced purely through the medium of the Internet. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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