June 1999 issues of New Thinking

June 1999 New Thinking

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
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The essential guide
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June 1999 New Thinking

Power to the children
June 28, 1999: In this digital age it strikes me as odd that market researchers, when measuring the tastes and opinions of a population, generally make it clear that they have not sampled those under 16. This is supposed to give the research greater authority, but in today’s world, where children are playing an increasingly important role, it rather shows the research house to be trapped in Industrial Age thinking. More

Customer service
June 21, 1999: In early June, Furniture Brands International stated that it wouldn’t be doing business with Internet entities that didn’t also have a real bricks-and-mortar showroom. Announcing the decision, Mickey Holliman, CEO, talked about the need for a “demonstrated commitment to customer service.” More

Milosevic and Clinton
June 14, 1999: What’s the difference between Slobodan Milosevic and Bill Clinton? (There are many.) One has a knack of calling his defeat a victory, the other keeps pulling victory out of impending defeat. Why? A central reason is that Bill Clinton is a child of the Information Age, whereas Slobodan Milosevic’s persona belongs way back in the Industrial Age. More

Fooling with fate
June 07, 1999: I do hate early mornings! Yesterday, I sat on the plane from Dublin to Amsterdam in a half-there mode. Suddenly, there were raised voices from the cabin staff. The word “smoke” pierced the air. There was a smell of something burning. More

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