March 2000 New Thinking
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Books by
Gerry McGovern
Content Critical
Gaining competitive advantage through high-quality web content
The Web
Content
Style Guide
The essential guide
for online writers, editors and managers
March 2000 New Thinking
Japan: Mirror of our future?
March 27, 2000: Once upon a time, and a very long time ago it was not, Japan seemed like it had it all worked out. The force was with Japan. The future was in its hands. More
Emotional technology
March 20, 2000: Technology is about the automation of things people do. Technology is about logic. You’re not meant to get emotional over technology. Unless, of course, it’s a technology stock! More
Free music
March 13, 2000: I’ve been a big music fan most of my life. I’d have to say that I’ve bought my fair share of bootlegs and have, on occasion, bootlegged a concert of a favorite band. I would be lying if I said I never borrowed an album and taped it or taped an album of mine for a friend. More
Getting personal
March 06, 2000: I’ve just come from a conference on online travel where all the talk was about personalization. Like many of the words and phrases that have been used with regard to this whole Internet phenomenon, personalization has taken on a mantra-like feel. More
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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association
“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business
"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers
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