July 2000 New Thinking
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Books by
Gerry McGovern
Content Critical
Gaining competitive advantage through high-quality web content
The Web
Content
Style Guide
The essential guide
for online writers, editors and managers
July 2000 New Thinking
Good news and bad news
July 24, 2000: Business finds it hard to deal with bad news. Journalism finds it hard to deal with good news. On the Internet, everything is becoming news. More
Problems with WAP
July 17, 2000: Accessing the Internet over your mobile phone is certainly the biggest thing since the last biggest thing. Biggest things make great news. Companies create visionary ads. People get excited. People go out and buy stuff. Increasingly, the promise of the ad and the reality of the product and service don’t match. People get disappointed. People get jaded and cynical. More
Clutter versus clicking in Web design
July 10, 2000: Current web design is framed by the central concern of saving time. The online reader belongs to the time-starved generation and any design which wastes their time risks losing them. More
Content is expensive
July 03, 2000: Content may be king, but royalty is expensive to maintain, especially on the Internet. More
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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association
“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business
"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers
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