February 2001 issues of New Thinking

February 2001 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

February 2001 New Thinking

Don't believe what you read
February 26, 2001: Content is a song. You can take years composing it but if nobody listens, it has no value. Content is a novel. You can take years writing it but if nobody reads it, it has no value. Content is an idea that wants to change the world. If nobody believes in the idea, then it won’t change anything. More

Who's spending your time?
February 19, 2001: I’ve just had a new economy experience. For a while, I’ve been wanting to connect to the Internet using my IBM ThinkPad 600E and my Motorola Timeport mobile phone. I tried to find out if this was possible about six months ago. I vaguely remember getting caught up in a data fog somewhere between tele-support and website confusion. More

Age of the information literate
February 12, 2001: Stop the clock for a moment. NASDAQ may be taking a cold shower but the future has never been more bright for the Internet. Those who are running for cover and sneering at the Internet, are huddling in the past. More

Get ready to pay for content
February 05, 2001: Between 1975 and 1995 the average academic journal price rose from $39 to $284 in the United States, almost twice the rate of inflation. In 1995, Forbes magazine stated that, “It's hard to imagine a sweeter business than publishing academic journals,” reporting that Reed Elsevier, a leader in academic publishing, had pre-tax profits of 40% on $225 million in journal sales. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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