March 2001 issues of New Thinking

March 2001 New Thinking

Website content management

Home I About I Services I Clients I Contact

New Thinking Home

Subject Classification
Reader Feedback
Subscribing
Unsubscribing
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996

Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

March 2001 New Thinking

What is design?
March 26, 2001: If you designed a door whose handle was two inches off the floor you would soon find that out that your design would not work. If you designed a car whose steering wheel was in the back seat, you would soon find out that your design would not work. If you designed a chair whose seat was made of brittle glass, you would soon find out that your design would not work. More

Branding for dummies
March 19, 2001: People call me a Luddite. People say I hate design. People say I’ve no understanding of branding. People say I don’t ‘get’ the Web. And all because I wrote about Web designers being much more concerned about what their mates in the pub think than their customers; designing websites that are cool but useless. More

The Web for dummies
March 12, 2001: A great number of the people who design for the Web think that the average person who uses the Web is like them. What this means is that far too many websites are designed by designers for designers. The same problem has afflicted poetry over the last half a century. Poets started writing for other poets rather than for a general readership. The result is that more people now write poetry than read it. More

Measuring knowledge capital
March 05, 2001: There is an increasing recognition today that knowledge/intellectual capital is of greater significance to the success of a modern organization than physical capital. More

Next Month: April
Previous Month: February

New Thinking Newsletter
Subscribe to this free weekly newsletter covering the role and function of content on the Web.
More info | Privacy policy
Read the current issue

Email Address:

 Subscribe  Unsubscribe

Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars