August 2001 issues of New Thinking

August 2001 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

August 2001 New Thinking

Broken links and poor information architecture design
August 20, 2001: Broken hyperlinks (links) are a serious problem on the Web. There are a number of reasons for this:

A large number of websites are being closed down
Websites are not being properly maintained
Website information architecture is constantly being changed. More

Waiting for broadband
August 13, 2001: Some websites still don’t get it. They behave as if broadband had already arrived, delivering large graphics, video, audio and animation. The reality is that for the average consumer broadband access is at least five years away. More

Is speed God or the devil?
August 06, 2001: On the one hand, the McKinsey Quarterly, in a recent study of 80 Internet companies, concluded that, “moving fast at the expense of developing a solid business plan and gathering the right resources rarely paid off. Speed gave an advantage to 10 percent of the companies studied, and only if certain conditions were present. When they were not, moving fast provided no discernible advantage or turned out to be costly.” More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars