October 2001 issues of New Thinking

October 2001 New Thinking

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

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October 2001 New Thinking

The technology productivity paradox
October 29, 2001: The basic promise of technology is more efficiency and thus greater productivity. However, the links between more technology and more productivity have historically been weak. As the Nineties progressed, we were told that that had all changed. Technology has reached critical mass within organizations, the reasoning went, and now we were finally seeing a surge in technology-fueled productivity. A recent McKinsey report begs to differ with this logic. More

How free content has damaged the content industry
October 22, 2001: A recent report from Forrester Research states that people who use the Internet are reluctant to pay for content. However, a previous report by Forrester found that a majority of people thought that the quality of the content on the Internet was poor. People want quality content but they don’t want to pay for it. But that is a circle that cannot be squared. More

The create once publish everywhere myth
October 15, 2001: An unhelpful myth is being spread about content. Content management products are being sold with the promise that you can create content once and then publish it everywhere – to the Web, print, mobile phone, interactive TV, etc. This concept of ‘reusable’ content takes a very simplistic commodity-based view of content. More

The need for editors on the Web
October 8, 2001: Two fundamental mistakes are made again and again with regard to content on the Web. The first is that volume is what it’s about, that the more content you have the better. The second is that technology will automatically organize and publish content in a professional manner. More

Why metadata is important
October 1, 2001: There is an ongoing reluctance among people who create content for the Web to add appropriate metadata to that content. This reluctance is leading to a situation where much of the Web is sinking in a morass of information overload. Instead of being a giant library, as hoped, increasing sections of the Web are looking like a giant dump. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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