November 2001 issues of New Thinking

November 2001 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

November 2001 New Thinking

Web classification is essential
November 26, 2001: Classification (taxonomy, categorization) is to content as mapping is to geography. It is an essential tool that allows the person visiting a website to navigate it quickly and efficiently. Without professional classification a website becomes a jumble yard of content that is confusing and time wasting. More

Knowledge management is about desire
November 19, 2001: The reduction in time to market for products and services has been a key driver for successful organizations. The success of knowledge management can be measured in relation to how it contributes to the right idea being developed into the right product at the right time at the right cost. More

Improving how search works
November 12, 2001: For too long, for too many people, technology is a false god of productivity. Like incurable addicts, mangers are forever buying technology that will never, and can never, deliver the benefits it espouses. There is no better example of the great technology swindle than in the web search engine industry. More

Email: too much of a good thing?
November 05, 2001: Email is regarded as a primary tool of the new economy. It has become a critical means of communication for a great many organizations and individuals. Email is used because it makes communication more efficient and cost effective. However, there are signs that email aids unnecessary communication. Is email becoming a productivity drain, rather than a productivity gain? More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars