January 2002 issues of New Thinking

January 2002 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

January 2002 New Thinking

The need for simple English on the Web
January 28, 2002: This is an age cursed with complexity. On every side we are bombarded. We are yearning for simplicity. Our language has been invaded by an unruly mob of new words and terms. There has never been a greater need to write clear, simple English. More

Why we type
January 21, 2002: We type to inform. We inform so as to communicate knowledge. Knowledge is the useful stuff that's inside our heads. If our typing does not communicate knowledge then it fails. Much typing on the Internet fails. The problem is getting worse. Very little is being done to solve it. More

Think twice before re-designing your website
January 14, 2002: The desire to 're-design' your website just because it looks 'out-of-date' may not simply be unnecessary but may also be counterproductive. Your most loyal customers will have got used to the layout and structure of your website. Launching a major new design risks confusing and alienating them. More

Web design basics
January 07, 2002: Web design is primarily concerned with the organization and presentation of text-based content. This requires metadata, classification, navigation, search, layout and graphic design skills. More

Next Month: February 2002
Previous Month: December 2001

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars