July 2002 issues of New Thinking

July 2002 New Thinking

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

July 2002 New Thinking

Information overload: too much information, too little time
July 29, 2002: There is an underlying trend that connects the current stock market crisis and the September 11 terrorist attacks. The information society is producing too much information and there is too little time to properly digest it. The problem will get worse. Information overload is the key challenge of the information society. More

Why your website requires a publishing schedule
July 22, 2002: Every website, whether it is an intranet or public website, requires a publishing schedule. Such a schedule defines how much content you will publish and at what regularity. This gives your publishing processes discipline. For the reader it provides consistency, letting them know when to expect new content. More

The lifecycle of intranets
July 15, 2002: Intranets have defined lifecycles. Starting usually with the lone evangelist, they can quickly grow to a point where small intranets are sprouting up everywhere around the organization. With this tremendous growth come problems of manageability. Navigation becomes difficult. Content goes out-of-date. Decisions made at this stage will define whether the intranet will mature or decline. More

Demystifying content management
July 08, 2002: In consulting, they say that the margin is in the mystery. Ironically, some managers prefer mystery to simplicity. If it sounds complex, many will pay more than if it sounds simple. Content management is a bubbling vat of hyperbole. It's time for some simple language. More

The benefits of a content management system
July 01, 2002: If you are publishing a lot of content from a number of authors, you should seriously consider a content management system (CMS). A quality CMS can help you streamline your publishing processes. It can allow you to develop an information architecture that is robust, yet flexible. It can allow you to manage your content efficiently and cost-effectively. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars