September 2002 issues of New Thinking

September 2002 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

September 2002 New Thinking

Information technology: Trojan Horse of information overload
September 30, 2002: Information technology has become the Trojan Horse of information overload. It has been invited into the organization as some magical gift that will bring greater efficiency and reduced cost. Once inside, it feeds on resources and spews out unimaginable quantities of low quality data. Information technology has become the problem. The solution is to invest in people again. More

Information architecture: using card sorting for web classification design
September 23, 2002: Card sorting is an excellent approach to help you choose your classifications. It can help shortcut long, tedious and often fruitless debate. It delivers classifications that people would actually choose, not what they say they would choose. Because it's fast and easy to do, you can get a wide range of feedback into your classification design. More

Information architecture: a workshop approach to classification design
September 16, 2002: After having completed your classification situation analysis, you will have a long list of potential classifications. Now, you need to choose what the top-level of your classification will be. This is an iterative process that will require substantial feedback and interaction. It should not be rushed. More

Information architecture: carrying out a classification situation analysis
September 09, 2002: Before you create a classification for your content, it's essential to carry out a comprehensive classification situation analysis. Classification design should follow the 'geniuses steal, beggars borrow' rule. Your job is not to come up with some innovative way to classify your content. It is to find a classification that works. More

Information architecture: learning how to classify
September 02, 2002: If you are a knowledge worker, a key skill you require is how to classify content. Classification skills are needed in order to better organize content on your computer, for your emails, and for how you compose documents. If you have responsibility for a website, classification is an essential skill. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars