November 2002 issues of New Thinking

November 2002 New Thinking

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

November 2002 New Thinking

Intranet communication versus traditional communication
November 25, 2002: A way to measure return on investment (ROI) for your intranet is to answer two basic questions. How does the intranet increase the level and quality of communication? How does it replace traditional forms of communication? To develop such an ROI model, you need to be clear on the current level and type of communication within your organization. More

Intranet return on investment case studies
November 18, 2002: An intranet can deliver return on investment (ROI) by either reducing the cost, or expanding the ability, to communicate. By shifting manual processes to the intranet, the cost of accessing and processing information is reduced. The intranet speedily delivers information to large numbers of people. This gives the organization a greater capacity to change. More

How to demonstrate your intranet delivers value
November 11, 2002: The days of having an intranet just because "it's a good idea" are over. As a manager, you need to deliver hard data that justifies investment in your intranet. You need to show that a dollar spent on your intranet will deliver more value that a dollar spent elsewhere. Otherwise, your budget will shrink. More

Measuring the value of your content
November 04, 2002: There is a classic saying in management: If you can't measure it, you can't manage it. Measuring content involves an understanding of knowledge and information. It involves seeing content as an asset. It involves clearly articulating the objectives you have for your content. It involves comparing how content performs against other forms of communication. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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