May 2003 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

May 2003 New Thinking

Spam is tip of iceberg of information overload
May 26, 2003: Spam reflects an information economy where content is extremely easy and cheap to publish. Spam is just the tip of the iceberg. For every page printed, there are 30,000 'pages' published on computers. Today, glut is a far greater problem than scarcity. We are slowly being drowned by vast quantities of useless content. More

Are you in control of your website?
May 19, 2003: A surprising number of websites are not being properly managed. A particular area of concern is content quality. Many managers have not put professional publishing procedures in place. They do not know what is being published on their websites. This is an unacceptable situation. More

A parable about a knowledge worker called George
May 12, 2003: The Web is a city. Half of it is derelict. There are countless abandoned building projects. People are constantly stuck in lifts. The street signs are poor. There's rubbish everywhere. Some of it spews from overturned bins. Some of it is packed in neat meaningless piles. Blame people like George. More

Writing for the Web: Part 2
May 05, 2003: Writing for the Web requires careful planning. Your content needs to fit well within the context of your website. When a reader finds your content, they need to be able to scan it quickly. That's what metadata is about. In order for your website to be found, you need to write for how people search. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars