July 2003 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
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The essential guide
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July 2003 New Thinking

Seven deadly sins of web writing
July 28 2003: What's the single most important thing that could improve the Web? It's not broadband. It's better writing. The general quality of writing on the Web is poor. The way you write has a major impact on what people think of you. Avoid these common mistakes and you will achieve more with your website. More

What's important to measure on your website?
July 21 2003: Websites are very measurable. However, reams of data can be time consuming and confusing. The knack is to know what is really important to measure. This includes the following: reader actions; reader numbers; most and least popular pages; subscribers; external links; search keywords; page size; broken links and malfunctioning processes. More

Measuring your web content management processes
July 14 2003: What's really important to measure for your website? Firstly, you need to measure how successful you are at creating, editing and publishing content. These are your web content management processes. Secondly, you need to measure reader behavior. There will also be some core website performance issues to measure. This week, I'd like to examine key web content management process measurables. More

Start measuring the cost and value of your content
July 07 2003: Frederick W. Taylor, in his book, The Principles of Scientific Management (1911), wrote about how waste in activity was a greater problem than material waste. He wrote about planning, organizing, training, management and measurement, as ways to address the problem. Today, we require a new form of Taylorism; one that addresses efficiency in content publishing. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars