August 2003 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
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The essential guide
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August 2003 New Thinking

The evolution of large websites
August 11, 2003: If you're part of a large organization, your website will probably have been started by a small group of evangelists. It will have grown in a very ad hoc manner. Gradually, senior management will have become more involved. Finally, the website will have been viewed as just another business tool, and managed as such. More

Quality publishing is about saying no
August 04, 2003: Are the people who have least to say in your organization publishing most on your intranet or public website? Are the people who have most to say publishing least? You're not alone. Organizations are slowly realizing that managing a website is as much about what you don't publish as what you do. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars