September 2003 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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Content Critical

Gaining competitive advantage through high-quality web content

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September 2003 New Thinking

Websites require flexible not fixed design
September 29, 2003: A website needs to be flexible. It needs to be able to change as the organization changes. The more change within the organization the more flexible the website needs to be. Too many websites are still being designed from a print perspective; as if they were some once-off brochure. More

Choose your words carefully on the Web
September 22, 2003: What does "customer care" or "in a moment" mean to you? Probably something very different from what Dell and McAfee mean. The words you use make a big difference on the Internet. Carefully chosen, they can keep a customer happy. Sloppily chosen, they can infuriate. More

Your website is for your customer, not for you
September 15, 2003: An organization is a form of group. Groups can be elitist. Groups are always trying to define who is in and who is out. To a great many organizations, the customer is on the outside. To be a success, a website must live on the outside. More

Websites: think the way your customers think
September 08, 2003: One of the biggest challenges an organization faces is to stop thinking it's the center of the universe. Customers think that they are the center of the universe. Customers come to your website to get their needs fulfilled. They will only think you are great if you meet their needs in an efficient and cost-effective manner. More

Web offers new opportunities for communications manager
September 01, 2003: The Web is having a major impact on business communications. In many organizations, communications has been seen as a backwater. The communications department was a cost center. With the Web, communications can increase productivity. It can help deliver new value. This has a significant impact on the role of the communications manager. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars