October 2003 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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Content Critical

Gaining competitive advantage through high-quality web content

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October 2003 New Thinking

Should you centralize or decentralize your publishing?
October 27, 2003: Large websites often struggle to develop an efficient and cost-effective publishing model. Centralizing publishing ensures a consistent quality of what is published, but is often slow and frustrating. Decentralized publishing is faster and often more cost-effective, but can result in inconsistent quality, unless rigorous publishing standards are adhered to. More

Why personalization hasn't worked
October 20, 2003: Personalization hasn't worked because most people don't have a compelling reason to personalize. It hasn't worked because the cost of doing it well usually significantly outweighs the benefits it delivers. It hasn't worked because managers have seen it as some Holy Grail of content management. More

Information architecture: webpage mental maps emerge
October 13, 2003: When people come to your website they have a mental map of how their 'ideal' webpage should be. They expect to see certain things in certain places. They expect to read certain killer words in your classification and content. The more you meet their mental map, the more successful your website will be. More

You need a five-year plan for your website
October 06, 2003: Websites change the way an organization communicates with its staff, customers, investors and general public. A change in communication is a major shift for the organization. To effectively implement such a change will take time. You need a five-year plan for your website. More

Next Month: November 2003
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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars