November 2003 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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Content Critical

Gaining competitive advantage through high-quality web content

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November 2003 New Thinking

The intranet gets serious: Part 2: making knowledge sharing work
November 24, 2003: The intranet is beginning to restructure the organization in more ways than one. Content is now an asset, and the people who manage it need to treat it as such. Managing editors, and their team, understand how technology can facilitate effective publishing, collaboration and self-service focused application development. More

The intranet gets serious: Part 1
November 17, 2003: Finally, organizations are getting serious about how they manage their intranets. The intranet is now moving out of an evolutionary, experimental phase into a more systematic, managed phase. It is being seen as an asset, a driver of productivity. However, return on investment measurement for the intranet still requires a lot of work. More

The dangers of publishing your website in another language
November 10, 2003: Publishing your website in another language is like managing a brand new website. It demands people who are expert in writing and editing in that language. The standard of English on the Web, for example, is often poor, even for those whose native language it is. It can be embarrassingly bad for websites publishing English as a foreign language. More

Content management: web publishing needs real discipline
November 03, 2003: Too many organizations take an unprofessional approach to the content they publish on the Web. Many web managers still seem to believe that if they get the technology right the publishing will look after itself. Quality publishing requires skill and discipline. Unfortunately, discipline is something many web teams are lacking. More

Next Month: December 2003
Previous Month: October 2003

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars