December 2003 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

Home I About I Solutions I Clients I Contact

New Thinking Home

Subject Classification
Reader Feedback
Subscribing
Unsubscribing
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996

Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

December 2003 New Thinking

Knowledge management: maximizing input, minimizing output
December 22, 2003: "The number of hours worked by American couples has increased by more than 10 percent in the last 25 years," according to USA Today (December 17, 2003). Monster's 2003 Work/Life Balance Survey found that 83 percent of people are not satisfied with their job, while 80 percent are not happy with their work/life balance. More

Avoid Santa Claus approach to content management
December 15, 2003: The Santa Claus approach to content management creates a content management software wish list. It believes in the magic of technology to sweep away any and every problem. Typically, those who believe in Santa don't believe in defining their processes, or figuring out just why they need a website in the first place. More

The intranet gets serious: Part 4: if you can't measure it, you can't manage it
December 08, 2003: Intranets don't self-organize. Without planned, centralized information architectures and clearly defined published processes, they become unproductive. Intranets often have applications that either don't work properly, are too difficult to learn, or have no clear business benefit. Applications, like content, must be able to establish a clear return on investment. More

The intranet gets serious: Part 3: publish what you can manage
December 01, 2003: There is a view in some organizations that an intranet is only for staff, so you can publish what you want. Quality content matters as much on an intranet as on a public website. Get your content right to begin with. Keep it right by removing out-of-date content. More

Next Month: January 2004
Previous Month: November 2003

New Thinking Newsletter
Subscribe to this free weekly newsletter covering the role and function of content on the Web.
More info | Privacy policy
Read the current issue

Email Address:

 Subscribe  Unsubscribe

Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars