February 2004 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

February 2004 New Thinking

Press releases are awful web content
February 23, 2004: In the hierarchy of content, the press release is a bottom feeder. It is a single cell organism. In fact, it was never meant to see the light of day. To most people, reading a press release is about as interesting as reading a parking fine. And yet press releases proliferate on the Web. More

Do you have a smiling face on your website?
February 16, 2004: If you think it’s great to have a smiling face on your website, join the crowd. It’s hard to find a website these days that doesn’t have a happy face. Unfortunately, the happy face syndrome is often a reflection of lack of focus. When everyone is smiling, where’s the differentiation? More

Why Google is such a great brand
February 09, 2004: Google has clarity and focus. Google knows that great brands serve a purpose. They are useful. Google genuinely believes in the motto: the searcher is king. It demonstrates that you can put the customer first and make a profit. Google keeps it simple and wins. More

What makes a great website?
February 02, 2004: What makes a great website is focus and clarity of purpose. A great website is unpretentious. It doesn’t pretend to be what it is not. It never wastes your time because it always gets to the point. A great website helps you to act. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars