March 2004 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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Gaining competitive advantage through high-quality web content

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March 2004 New Thinking

Don't make these mistakes when buying content management software
March 29, 2004: Most organizations don’t need content management software. Unless you have a very busy website with lots and lots of content being published, the return on investment is not there. The majority of those who do require such software need a very simple, streamlined solution. More

How to tell people what else you do on your website
March 22, 2004: People come to your website on a mission. They want to do something specific. They are tunnel readers. Telling them what else you do—without annoying them—is a major challenge. Doing it well is about relevance and context. It’s about presenting the right content at the right time. More

How to design for the tunnel reader
March 15, 2004: People may initially scan read on the Web; their eyes moving quickly across a page. However, when they find the keywords they are interested in, they tend to tunnel read. What this means is that they focus on a specific set of content. They basically don’t see anything else on your website. More

How to make links work for your website
March 08, 2004: Quality links from external websites will help get more of the right people to your website. Well written links within your website will ensure your readers can act in a way you want them to. Linking is about driving action. It’s about getting the right people to the right content as quickly as possible. More

Metadata: seven tips for writing better keywords
March 01, 2004: The shift in how search engines treat keywords is significant. They tend to ignore the keyword metatag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries. More

Next Month: April 2004
Previous Month: February 2004

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars