November 2004 issues of Gerry McGovern's New Thinking newsletter

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

November 2004 New Thinking

Internet marketing motto: be useful
November 29, 2004: E-marketing is about substance over show, logic over emotion, and text over graphics. Good web marketers follow the Google motto: be useful. More

Achieving greater simplicity involves managing increasing complexity
November 22, 2004: Never before has there been so much to choose from, and never before has it been more important to eliminate most of these choices. More

Do you manage a website or a warehouse?
November 15, 2004: There are two types of people involved in websites today: those who see content as an asset, and those who see it as a commodity. The latter better start looking for a new career. More

Do you make this obvious web design mistake?
November 08, 2004: The most common web design mistake is to design for the exception, and to ignore the obvious. That's because designing for the obvious is boring, while designing for the exception is fun. More

Secrets of great web headings and summaries
November 01, 2004: Your website success will increase the better you write headings and summaries. People are very impatient, so the heading and summary really needs to be compelling. Here are some key tips for writing better headings and summaries. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars