December 2004 issues of Gerry McGovern's New Thinking newsletter

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

December 2004 New Thinking

Web content management comes of age in 2004
December 20, 2004: 2004 was a year when web content came of age, as more and more organizations recognized it as an asset, not some commodity. More and more organizations have begun to put content first, technology second. More

No news this week: only publish what is useful
December 13, 2004: Don't publish for the sake of publishing. You may have one key message that you leave on your homepage for years. It's not a matter of having content that is new or old; it is a matter of having content that is relevant and useful. More

Technology not answer to every problem
December 06, 2004: Understanding where technology is strong and where people are strong is an essential skill of the modern manager. Too often today, technology is doing things that would be better done by people. More

Next Month: January 2005
Previous Month: October 2004

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User Interface Engineering

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