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Books by
Gerry McGovern
Content Critical
Gaining competitive advantage through high-quality web content
The Web
Content
Style Guide
The essential guide
for online writers, editors and managers
April 2005 New Thinking
Number one skill for managing a website
April 25, 2005: Having a deep understanding of the gut instinct of your customer is the number one skill of managing a website. That involves getting face to face with them. More
Web editors have a great future
April 18, 2005: Web editors are critical to website success. They have a combination of communications, marketing and technology skills. Most of all, they know their readers inside out. More
11 search engine optimization tips
April 11, 2005: The title tag is critical. It’s important not to overcomplicate your design and technical approach with things such as Flash, Java, frames and dynamically built websites. More
It's the content, stupid: search engine optimization
April 04, 2005: In deciding to rank your website, search engines pay a lot of attention to the actual content they find on your webpages. More
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User Interface Engineering
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