Gerry McGovern  

October 2008

Hidden costs of self-service
October 27, 2008: A self-service website can only be effective when people can complete the tasks they came to complete. More

Obsessed by technology
October 20, 2008: It's time for a more realistic view of technology. Human input is still useful, and in some situations essential. More

Choosing the right classification words
October 13, 2008: Climate change or global warming? Pandemic flu or bird flu? Learning or training? Should we choose the 'correct' words or the words people actually use? More

Block reading: how we read on the Web
October 06, 2008: We don't scan a webpage. Instead, we scan a particular block or section of it. More

Next Month: November 2008
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