Gerry McGovern  

December 2008

Top task performance heavily influences branding
December 22, 2008: If a customer cannot complete their top tasks quickly and easily on your website, why would they trust you to help them with other tasks? More

How to manage an intranet
December 15, 2008: Traditional managers often lack the skills required to understand if an intranet is successful or not. More

How Web is different from print
December 08, 2008: Of all the things that make the Web different from print, linking is the most important. More

The customer is in charge
December 01, 2008: The shift away from blind faith and unquestioned brand loyalty is good for both customers and organizations. More

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Previous Month: November 2008