The efficiency scam from AI and Big Tech
AI is so much more efficient than a human at producing content, we’re told. AI writing a page of text emits hundreds of times less CO2 than if you got a human to write that page. AI creating an image can emit thousands of times less CO2 than a human creating an image. This is how the business case for AI goes. Fire the writers, fire the ... Read More »

About Gerry

Gerry helps organizations reduce data waste by designing simpler, lighter, more environmentally friendly websites and apps. He developed Top Tasks, a research method that identifies what really matters and gets rid of what doesn't. Top Tasks can result in an 80–90% reduction in content, clearer menus and links, and better search results. Over a 20-year period, Top Tasks has been implemented hundreds of times.

Gerry has written eight books. His latest is World Wide Waste: How digital is killing the planet and what to do about it. The Irish Times has described him as one of five visionaries who have had a major impact on the development of the Web.

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Interviews and Long Articles

Description of the Top Tasks method for Applied Marketing Analytics magazine (Sept, 2018)
Most of customer experience is cleaning and sweeping - Adrian Swinscoe podcast (Sep, 2018)
Customer experience, on steroids! - Marketing Speak podcast (Sep, 2018)
Customer Top Tasks with Gerry McGovern - UI Breakfast Podcast (Aug, 2018)
The repositioning of trust in society - THIS IS HCD podcast (July, 2018)