The data centers were coming. Rural Washington, USA, was going to be transformed. There would be so many jobs, so many jobs. Making Rural Washington Great Again. All it required was cheap land, cheap water, cheap electricity, and huge tax breaks. The data centers came. Where were the jobs, people asked? The government would not say. Refu... Read More »
About Gerry
Gerry helps organizations reduce data waste by designing simpler, lighter, more environmentally friendly websites and apps. He developed Top Tasks, a research method that identifies what really matters and gets rid of what doesn't. Top Tasks can result in an 80–90% reduction in content, clearer menus and links, and better search results. Over a 20-year period, Top Tasks has been implemented hundreds of times.
Gerry has written eight books. His latest is World Wide Waste: How digital is killing the planet and what to do about it. The Irish Times has described him as one of five visionaries who have had a major impact on the development of the Web.
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Interviews and Long Articles
Description of the Top Tasks method for Applied Marketing Analytics magazine (Sept, 2018)
Most of customer experience is cleaning and sweeping - Adrian Swinscoe podcast (Sep, 2018)
Customer experience, on steroids! - Marketing Speak podcast (Sep, 2018)
Customer Top Tasks with Gerry McGovern - UI Breakfast Podcast (Aug, 2018)
The repositioning of trust in society - THIS IS HCD podcast (July, 2018)