Insights

The efficiency scam from AI and Big Tech

AI is so much more efficient than a human at producing content, we’re told. AI writing a page of text emits hundreds of times less CO2 than if you got a human to write that page. AI creating an image can emit thousands of times less CO2 than a human creating an image. This is how the business case for AI goes. Fire the writers, fire the ... Read More »

Web content has a maintenance problem

I’ve been working with Web content since the mid-Nineties, and it has always had a content quality and maintenance problem. 95 out of 100 organizations I have worked with (and I’ve worked with some of the biggest organizations in the world in some 40 countries), they wanted to publish, publish, publish; nearly never to maintain. The Web ... Read More »

AI is designed to lie

“Factual accuracy in large language models remains an area of active research,” OpenAI argues. When OpenAI lies about people, it cannot say even say where the lies came from, and it’s often unable to correct the lies. Progress? Innovation? AI is a lie-making, mistake-making factory, and it makes lies and mistakes with a speed and a gusto... Read More »

One more con from Big Tech

Let us imagine for a moment a scale of 0 to 100 where 0 means something that is natural, organic and genuinely sustainable and 100 means the most extreme inorganic, toxic technology. A typical technological innovation will start off at perhaps 80 because what drives the technological innovators is certainly not the advancement of the env... Read More »

The AI bitcoin scams

The ravenous trumpian appetite of AI requires an “energy breakthrough,” according to AI guru, Sam ‘Boomer Doomer’ Altman, as he peddles to the gullible greedy his very latest pet side project, nuclear fusion, while also promoting his $7 trillion—yes, $7 trillion!—investment opportunity which proudly has no business case other than, Belie... Read More »

The red hot heat of AI

The sheer heat of AI. Billions of parameters whirling through billions of words to process with white-hot speed. Big Tech maximizes revenue and power through maximizing heat, maximizing material use, maximizing waste production. Software and hardware are eating the world and crapping mining waste, energy waste, data waste and e-waste. AI... Read More »

AI: Fed on water, energy, hype, stolen and crap data

AI was born with original sin—the sin of stealing other people’s data. To replace artists, writers, programmers, support professionals, and other content professionals, AI must become an apprentice to these professionals. It must learn from them. “It would be impossible to train today’s leading AI models without using copyrighted materia... Read More »

AI is not your friend

AI hides advertising. It’s not advertising if it’s your friend, right? Your AI buddy. Who is always there to listen, day or night. The one you confide in. The only one who listens as you pour out your insecurities. The one you bring everywhere. Who answers all your questions. Who’s so confident and friendly. That AI is a predator. That A... Read More »

Killer app of AI is advertising

The impact of Big Tech’s planned obsolescence model on the environment is devastating. However, for Big Tech, the more materials it uses to create new products, the more money it makes. The more waste Big Tech produces, the more money it makes. The less reusable and repairable and recyclable Big Tech makes its products, the more money it... Read More »

Big Tech hates quality

Quality has long been the enemy of Big Tech. The more quality a product has, the longer it will last, and thus the less money Big Tech will make. Sure, there is the service and repair opportunity. That’s not a bad business. It is not, though, the type of business that Big Tech has grown supersized on. Big Tech has mastered the branding o... Read More »