An Event Apart, Seattle, Apr 2018
I apologize for the bad grammar. Capturing @gerrymcgovern’s rushing torrent of gems and having perfect grammar at the same time was not possible for me. Sorry.
— zeldman (@zeldman) April 5, 2018
@gerrymcgovern for the win. I've never been so amused by, navigation in my life. If we didn't laugh, we'd probably cry. #aeasea
— Jessica Fantz (@jessfantz) April 5, 2018
how am I enjoying a talk so much on something as frustrating as navigation? @gerrymcgovern #aeasea
— Marissa Douglass (@rissa_douglass) April 5, 2018
And wrapping up the entire conference was the wonderful @gerrymcgovern on Designing an Intuitive Navigation. Holy numbers, batman! What great case studies, and great advice. I love procedure 🙂 Notes here: https://t.co/u87fGtZ9eD @aneventapart And that wraps up #aeasea!
— Torre Kean Capistran (@torrecapistran) April 5, 2018
It’s much better to design WITH the customer rather than FOR the customer @gerrymcgovern #informationarchitecture #aeasea
— Ellen Diamond (@ellendiamond) April 5, 2018
It's not about the navigation. It's about the destination. The SOLE purpose of navigation is to get you to the destination – @gerrymcgovern #aeasea
— Shaun Rashid (@shaunrashid) April 5, 2018
“How can we make things easier for you?”
“Stop asking stupid questions.” – Gerry McGovernBrilliant to end #aeasea with @gerrymcgovern
Big thanks to @zeldman and @meyerweb !#AEA2018 #uxdesign #ux pic.twitter.com/LeMyCZLNUL
— Forrest Corbett (@forrestcorbett) April 5, 2018
Listening to @gerrymcgovern talk about how taking away top tasks drops performance… *quickly changes own navigation format from hamburger menu to standard…* @aneventapart #aeasea
— Torre Kean Capistran (@torrecapistran) April 4, 2018
Navigation is not the point. They're not coming to see the signposts, they're looking for the destination @gerrymcgovern #aeasea
— Jason Pamental (@jpamental) April 5, 2018
"The customer is bad at naming things, but you are too."
**Bring it into user testing. See if it works.** Give users a broad range of instructions to perform a rigorous test of your system.@gerrymcgovern #aeasea— Jessica Fantz (@jessfantz) April 5, 2018
When a visitor lands on a page, assume they’re where they want to be. Your job is to help them move forward. When a customer lands on Amazon’s musical instruments page, the sub-nav helps them navigate to specific instruments. This is good. @gerrymcgovern #aeasea
— zeldman (@zeldman) April 4, 2018
And one final 80s/90s band name for the event: Dirty Magnetism courtesy of @gerrymcgovern #aeasea
— Jason Pamental (@jpamental) April 5, 2018
A link is like a promise. If you keep breaking your promises you will lose your customers. @gerrymcgovern #aeasea
— Jessica Fantz (@jessfantz) April 4, 2018
“It’s better to design WITH the customer than FOR the customer.” @gerrymcgovern #aeasea
— zeldman (@zeldman) April 5, 2018
Design for momentum. Strip away everything that is not connected to the task the user is performing. – @gerrymcgovern #aeasea
— Taurie Davis (@tauried) April 4, 2018
Users will not know that a question is frequently asked, and if it is frequent why put the answer in an arbitrary FAQ bucket as opposed to under a meaningful label?@gerrymcgovern #intuitivenav #aea #aeasea #aea2018
— Jake Kronika (@jkronika) April 4, 2018
Hands up if you've worked on a property that has FAQs, Tools, Quick Links, and/or Useful Links in one of multiple navigation boxes on a page. ? @gerrymcgovern #aeasea
— Erin Walker (Joyce) (@E3Writing) April 5, 2018
“Life is hard if you’re a tiny task.” @gerrymcgovern #navigation #aeasea
— zeldman (@zeldman) April 5, 2018
Navigation that does not fit in a group with other items can be considered "orphaned".@gerrymcgovern #intuitivenav #aea #aeasea #aea2018
— Jake Kronika (@jkronika) April 5, 2018
TOP TASKS are a huge driver in content strategy because they tell us what people come to our content to do. @gerrymcgovern cited by @halvorson #cs #writing #AEASEA
— zeldman (@zeldman) April 4, 2018
@gerrymcgovern – The George Carlin of #webdesign #aeasea #AEA2018 pic.twitter.com/ahE43MnNX5
— Christopher Winkler (@cwinklerdesign) April 4, 2018
Immediately create location by clearly indicating where the user is in the process. – @gerrymcgovern #aeasea
— Shaun Rashid (@shaunrashid) April 4, 2018
Retain info about the current location as the user progresses through the flow, and make it easily discoverable. Example: Walmart's indicator of the current department is too small.@gerrymcgovern #intuitivenav #aea #aeasea #aea2018
— Jake Kronika (@jkronika) April 4, 2018
It is better to design with the customer rather than for the customer. @gerrymcgovern #aeasea
— Eddy Gonzalez (@eddyg32) April 5, 2018
Fidelity is one of the most important aspects of navigation design. – @gerrymcgovern #aeasea
— Shaun Rashid (@shaunrashid) April 4, 2018
Don’t use brands or jargon. Avoid product names or groups. Eliminate overlap in tasks. Avoid lofty concepts and goals. Be concise. @gerrymcgovern @halvorson #aeasea #cs #ux #design #WritingForTheWeb
— zeldman (@zeldman) April 4, 2018