Content Marketing, Utrecht, Nov 2017
Don’t invent the customer journey. Follow it. @gerrymcgovern #CMW17
— Dorien Leopold (@Dorien663) November 9, 2017
“Real people having real experiences are driving the new economy”. Sterk begin van #cmw17 door @gerrymcgovern
— Joost Mangnus (@hippocom) November 9, 2017
“The greatest skill today is removing content” @gerrymcgovern just smashing it this morning at #CMW17
— Sarah Richards (@escmum) November 9, 2017
My content hero @gerrymcgovern speaking at #CMW17 pic.twitter.com/xh87AsAlTA
— Justin Meijer (@justinmeijernl) November 9, 2017
"Trust movement is away from experts or from religion. We are shifting towards trusting people like ourselves" – @gerrymcgovern #CMW17
— Emma de Graaf (@EmmadeGraaf92) November 9, 2017
#cmw17 @gerrymcgovern Decline of trust in top management/brands: power to the customer, current customers sell. pic.twitter.com/QKieA98hHW
— Donna Nicolaas (@donna_nicolaas) November 9, 2017
Be authentic, simpify, focus on what is best for customer = the best #SEO strategy. @gerrymcgovern @entopic #CMW17 pic.twitter.com/SD80U95TnZ
— Vanessa Goad (@vanessagoad) November 9, 2017
Van 27% naar 2% daling! Decline of trust and the rise of #antimarketing by @gerrymcgovern #CMW17 pic.twitter.com/ceF3eQLcJ2
— Jo-an ? Dolleman (@Djoowen) November 9, 2017
‘Don’t focus on your competitors. Focus on your customer and all else will follow’ @gerrymcgovern #CMW17
— Dorien Leopold (@Dorien663) November 9, 2017
Enlightening: bring the volume of content down, but make it super specific, valuable and much simpler. #simpleishard #whatcanwetakeaway The new skill is to simplify and to take-away. #cmw17 Wow! ???? #eyeopener And he's funny too @gerrymcgovern ???? pic.twitter.com/P4mms9z5V2
— NicolineMaes (@NicolineMaes) November 9, 2017
#cmw17 @gerrymcgovern on content (anti) marketing 'simplify, simplify, simplify'
— Teun Klos (@teunklos) November 9, 2017
Takeaway message @gerrymcgovern Bring the volume of content down, but make it super specific, valuable and much simpler. #cmw17 pic.twitter.com/bf2yZVM7So
— Xpect Kemps (@XpectKemps) November 9, 2017
'Manage the task of the customer, instead of task of the organisation.' @gerrymcgovern #CMW17
— mirjamsamsen (@mirjamsamsen) November 9, 2017
The message of @gerrymcgovern is: "anti-marketing: if you help people to do what they need to do, they do more with you". #CMW17
— Emma de Graaf (@EmmadeGraaf92) November 9, 2017
“Ease today is use, and not talking about use”, aldus @gerrymcgovern. Yes we zijn begonnen! #cmw17
— Joost Mangnus (@hippocom) November 9, 2017
@gerrymcgovern "Let's create precise, clinical and to the point content for our customers" #CMW17
— Emma de Graaf (@EmmadeGraaf92) November 9, 2017
"Organizations should rather focus on current customers, customers you already have" – @gerrymcgovern #CMW17 pic.twitter.com/ybkRGHVzCn
— Emma de Graaf (@EmmadeGraaf92) November 9, 2017
@gerrymcgovern 'Decline in trust in organisations; focus on current customers.' #CMW17
— mirjamsamsen (@mirjamsamsen) November 9, 2017
#BAM, de eerste keynote van @gerrymcgovern is meteen raak. Enthousiast, scherp, interessant en een heerlijk Iers accent.#CMW17
— Eveline (@EvelineFM) November 9, 2017
@gerrymcgovern now I know better. We don’t just trust what brands tell us. We trust our fellow customers. #cmw17 pic.twitter.com/mOATJmFCxS
— Jacqueline vd Laan (@wessling) November 9, 2017
“Precise, critical, to the point content is what we need.” #87% #pagereduction #daargaatmijnbaan #cmw17 @gerrymcgovern
— Joost Mangnus (@hippocom) November 9, 2017
Leuke feitjes van keynote @gerrymcgovern op #CMW17 “Kans om geraakt te worden door bliksem is groter dan dat er op een standaard banner wordt geklikt.” pic.twitter.com/5PhfunUOWF
— Sebas van der Sangen (@sebasvds) November 9, 2017
"Focus on your customer’s top tasks. Solve their problems. Don’t design for the 10% weird people (unless you want a weird design)."@gerrymcgovern #CMW17 pic.twitter.com/jSr7QUvPHN
— Entopic (@entopic) November 9, 2017