Insights

Technology is part of the problem

Technology is the problem. Our elites have failed us. So much of humanity is Trumpian, invested in global gaslighting, in greedy, narcissistic bling, in climbing the pyramid scheme, in fetishizing the Great Man and dancing to some grand illusion of some glorious past and some ‘pure’ race. As we race towards the precipice, a great… Read More »

Embracing sustainable digital design (Part 3)

The most sustainable Web design is maintenance. The greatest creativity is reuse. Fixing what you have nearly always reduces waste and increases value more than buying something new. One of the core principles at Netlife, a Norwegian digital design agency, is: “We make what humans and the world actually need.” Sometimes, that means making the… Read More »

Embracing sustainable digital design (Part 2)

“When I was working for Ruter (a Norwegian public transit company), one of the key principles was that people should travel with us without having to think,” Beth Stensen, CEO of Netlife, a Norwegian digital design agency states. “And I asked why? What’s so bad about thinking? What’s so bad about helping people think about… Read More »

Embracing sustainable digital design

How do you work sustainably as a digital professional? If you are a producer of code or content then you are a producer of CO2. How do you ensure your digital activities produce as little CO2 as possible? Better still, how do you ensure that your digital work is useful enough that it saves more… Read More »

Top Tasks and COVID-19

One of the most important things I’ve learned as a result of observing the voting intentions of some 500,000 people in more than 100 countries is that there are indeed top tasks that are universal. With Toyota we found that there are universal top tasks in relation to how Europeans approach buying a car. With… Read More »

Google’s increasingly dark shadow

Timnit Gebru, a leader and pioneer in the ethics of Artificial Intelligence at Google, was working with colleagues on a new research paper. The paper addressed some of the dangers inherent in the Google approach to AI, including data center energy consumption and the impact on marginalized groups. AI is well known to be a… Read More »

The data pollution problem

In 2020 we will create, capture, copy, and consume almost 60 zettabytes of data. By 2025, it will be 200 zettabytes, according to Cybersecurity Ventures. By 2035, there will be more than 2,000 zettabytes of data in the world. In my interview with data expert Nick Evanson I asked him to calculate how much it… Read More »

How science let us down during the pandemic

We need good science today more than ever. We need a calm, logical, rigorous, scientific way of thinking and acting. However, during the COVID-19 pandemic, science and the scientific community often let society down. We must understand why and what must be done to lessen the chances of it happening again. Scientists are human, all… Read More »

We need to do more about electronic waste

When it comes to making products, the technology industry has a circular economy. It goes to poorer countries and pays them as little as possible for the raw materials. Once the products are old, it dumps the e-waste back in poor countries where it will be ‘recycled’. The recycling generally involves burning the e-waste in… Read More »

Moving fast breaks things

In the physical world, there are certain speed limits beyond which there is a huge jump in energy requirements and a major jump in dangers for humans. These limits exist in the digital world too. As speed increases, energy demands rise, waste explodes and the likelihood of humans losing control and making the wrong decisions… Read More »