Insights

All that data that we’ll never use

Soon, we will be producing thousands of zettabytes a year. It’s a tsunami of data every day, every hour of every day, every minute of every hour, every second of every minute. As a result, important data that definitely does need storing is getting lost. In relation to academic research, for example, we are flooding… Read More »

Data centers are really data dumps

It’s not simply crap content. Computer code bloat is everywhere. For starters, most software, most features, serve no useful function. A pile of crap software is launched and then either it dies a death, or else for years badly designed fixes are made to try to get it to work in the most basic manner,… Read More »

Data centers contain 90% crap data

We need to talk about the data. Crap data. We’re destroying our environment to create and store trillions of blurred images, half-baked videos, rip-off AI ‘songs’, rip-off AI animations, videos and images, emails with mega attachments, never-to-be-watched-again presentations, never-to-be-read-again reports, files and drawings from cancelled projects, drafts of drafts of drafts, out of date, inaccurate… Read More »

Extreme secrecy of data centers

As soon as Lars Ruiter stepped out of his car, he was confronted by a Microsoft security guard seething with anger, Morgan Meaker wrote for Wired. The security guards for data centers are specially trained to be aggressive and confrontational, so as to reinforce the air of secrecy and alienness of a data center in… Read More »

Data center jobs scam

Rural Washington, USA, was going to be transformed. There would be so many jobs. Making Rural Washington Great Again. All it required was cheap land, cheap water, cheap electricity, and big tax breaks. The data centers were coming. The data centers came. Where were the jobs? people asked. The government would not say. Top secret.… Read More »

Data centers are noisy and smelly

You do not want to live close to a data center. Having one near your home is like having a lawnmower running in your living room 24/7, as one local resident described it. Residents talked about low-pitched roars interspersed with high-frequency screeches, as the whir of loud fans echoed through the air. A growing body… Read More »

Data center energy surge

Big Tech’s vaunted data center energy efficiency gains were not what they seemed. Despite substantial progress between 2007 and 2018, energy efficiency didn’t actually improve much after that. Amazon, Google, Microsoft and Meta more than doubled their energy demand between 2017 and 2021. Driven by AI, emissions figures from data centers were expected to double,… Read More »

Data center energy scam

For years, energy efficiency was the great big shining bright green fabulously good spinning story of the Big Tech data center love of and care for our environment. This was quite a feat of PR spinning, when you consider that a small area of a data center in the 2020s had more power than all… Read More »

It’s not drought, it’s pillage: data centers take the water

Using a slew of aliases to buy land and make sweet deals, getting secret, historic tax breaks, getting electricity at less than half of what ordinary people pay, being sold public land for less than half the market value, slurping down the cheapest of cheap water like there’s no tomorrow, this is how Big Tech… Read More »

Big Tech’s water use is 100 times bigger than expected

The total amount consumed by Big Tech could be much, much higher than what they nominally disclose. “When it comes to water, Big Tech only shows its direct water consumption, while hiding its real water footprint,” Shaolei Ren, an associate professor of electrical and computer engineering at the University of California, told me. Based on… Read More »