Insights

Web, we have a problem

Humans are not used to abundance. For millions of years, we wanted. A steady supply of food was rarely guaranteed. It is only in the last 100 years that food has become more abundant. We can’t cope. It’s estimated that one-third of food that is bought is wasted. Even much of the food we eat… Read More »

Reclaiming our lives from the machine

Albert Speer was one of the few Nazis who reflected on what he did and felt some form of guilt. He was Hitler’s architect, and in the later stages of World War II he took over armaments manufacturing and oversaw tremendous increases in production by bringing in new management techniques. He embraced technology. I am… Read More »

Burn your own energy

The history of technology is about extending and replacing human energy. We are at a point now where increasing amounts of our energy are going to waste because we are using technology out of convenience and laziness rather than for productive motives. The consequences for ourselves and for our planet are dire. There is no… Read More »

Delete 90%: Principles of Digital Earth Experience Design

The fourth principle of Digital Earth Experience design is to “Delete 90%”. The illusion of cheap storage has encouraged by far the worst hoarding habits in human history. We are drowning in digital crap, and it’s going to get much, much worse. Most organizations haven’t even begun to think how to properly manage the data.… Read More »

Principles of Digital Earth Experience Design

The first principle is to not create. Not doing anything with digital is the kindest thing you can do for the environment. The decisions that you make not to create that extra piece of code, that extra piece of content, these are the most important decisions you can make. If you must create then reuse… Read More »

Protecting the digital public space

“Domination” is Mark Zuckerberg’s favorite word. He illustrates better than most the domineering Tech Bros win-at-all-costs, use-all-means-to-get-to-your-ends approach. From the first time I heard him gush about “community” the hairs on my neck stood up. There was something deeply fake and disturbing going on. This guy is a dictator. From day one, he set up… Read More »

Calculating the pollution cost of website analytics (Part 3)

The most substantial pollution from Google Analytics comes from the processing and analysis of the data. Let’s assume that the analytics data from each of the 50 million websites using Google Analytics requires 30 seconds per day of processing from Google servers. These servers tend to be very energy intensive, using from 500 to 1200… Read More »