Insights

Moving beyond the Cult of Volume (Part 1)

If there’s one thing digital has done it is to explode the creation and production of digital stuff. It requires herculean efforts to focus on quality in a digital environment because digital tools are so relentlessly focused on quantity. Digital feeds and accelerates a culture of waste. Liam Nugent has been leading teams that design… Read More »

Let’s green the Web

Let’s Green The Web is a five-day Twitter campaign starting this week (Monday 15) to encourage and support everybody to measure the carbon emissions of websites and share tweets highlighting the results. Let’s Green The Web aims to “both encourage, as well as support, those who run websites to take action and reduce their carbon… Read More »

Change has become an excuse for lazy design

Modern technology is causing us to lose our capacity to think ahead, to plan, to prioritize, to design with any degree of depth. The Cloud says that we can store and save everything. Google says we don’t have to organize anything. And there’s an app for everything. AI is making us dumb. I asked this… Read More »

Technology is part of the problem

Technology is the problem. Our elites have failed us. So much of humanity is Trumpian, invested in global gaslighting, in greedy, narcissistic bling, in climbing the pyramid scheme, in fetishizing the Great Man and dancing to some grand illusion of some glorious past and some ‘pure’ race. As we race towards the precipice, a great… Read More »

Embracing sustainable digital design (Part 3)

The most sustainable Web design is maintenance. The greatest creativity is reuse. Fixing what you have nearly always reduces waste and increases value more than buying something new. One of the core principles at Netlife, a Norwegian digital design agency, is: “We make what humans and the world actually need.” Sometimes, that means making the… Read More »

Embracing sustainable digital design (Part 2)

“When I was working for Ruter (a Norwegian public transit company), one of the key principles was that people should travel with us without having to think,” Beth Stensen, CEO of Netlife, a Norwegian digital design agency states. “And I asked why? What’s so bad about thinking? What’s so bad about helping people think about… Read More »

Embracing sustainable digital design

How do you work sustainably as a digital professional? If you are a producer of code or content then you are a producer of CO2. How do you ensure your digital activities produce as little CO2 as possible? Better still, how do you ensure that your digital work is useful enough that it saves more… Read More »

Top Tasks and COVID-19

One of the most important things I’ve learned as a result of observing the voting intentions of some 500,000 people in more than 100 countries is that there are indeed top tasks that are universal. With Toyota we found that there are universal top tasks in relation to how Europeans approach buying a car. With… Read More »

Google’s increasingly dark shadow

Timnit Gebru, a leader and pioneer in the ethics of Artificial Intelligence at Google, was working with colleagues on a new research paper. The paper addressed some of the dangers inherent in the Google approach to AI, including data center energy consumption and the impact on marginalized groups. AI is well known to be a… Read More »

The data pollution problem

In 2020 we will create, capture, copy, and consume almost 60 zettabytes of data. By 2025, it will be 200 zettabytes, according to Cybersecurity Ventures. By 2035, there will be more than 2,000 zettabytes of data in the world. In my interview with data expert Nick Evanson I asked him to calculate how much it… Read More »